Welcome to Discount Electrical

About us

Discount Electrical Wholesalers cc is the brainchild of the late Suliman Essack, who started his own company in April 1994, supplying and distributing quality imported and locally manufactured electrical goods to the wholesale and retail trade.  Solly started his career 49 years ago as store man, worked as counter salesman and managed three of the largest electrical wholesale companies in South Africa and therefore has extensive experience in the field of electrical goods.

Over the years Discount Electrical Wholesalers cc has compiled an extensive database of suppliers of leading brands, spanning the spectrum of electrical needs and related accessories, including: cables and leads; distribution, switchgear and enclosures; lighting and lamps (fittings, globes etc); lightning and surge protection; security and emergency components; electric and hand tools; test and measuring equipment; wire and wiring accessories; ventilating and heating equipment.

The company is based in Ravenswood, Boksburg, and recently upgraded the showroom with the latest state-of-the-art light fittings.

Mission Statement

In our mission to build Discount Electrical Wholesalers cc as one-stop supplier of electrical goods and components, we will meet the requirements of our clients in terms of competitive prices and quality.  Discount Electrical Wholesalers promotes affirmative action and is BBBEE certified.


It is the policy of Discount Electrical Wholesalers to provide our clients with a service of the highest possible level in order to build a competitive edge against our competitors.